Discover True Vet Potential: Where Veterinarians Lead

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Reaching Your Full Potential

You’ve worked hard to become a veterinarian and you deserve a rewarding career. In a profession plagued by high burnout, there is a path forward where you can thrive both professionally and financially. Whether you are a veterinarian student, an associate, or practice owner, True Vet Potential (TVP) gives you the tools and training for a life-time career that delivers true satisfaction.

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Empowering Veterinarians to Thrive

Today’s veterinarians are more skilled and equipped than ever before. Yet many face significant challenges, from managing student loan debt and achieving work-life balance to navigating the complex road to career advancement. These hurdles are driving talented veterinarians out of the profession – but together, we can reverse this trend.

At True Vet Potential, we believe in building a future where veterinarians can thrive. No matter where you are in your career or what your goals for the future may be, we’re here to guide you. Whether you’re looking for support as a new associate, seeking a pathway to the freedom of full independent ownership, or exploring opportunities to join an established brand, we have the tools, resources, and support to make it happen.

Your potential is limitless. Let True Vet Potential help you reach it.

Future Practice Owners Society

The Future Practice Owners Society (FPOS) is a community designed for new veterinary graduates and associates who aspire to own their own practice but are unsure how to start. This online community connects members with industry experts who provide actionable guidance on launching and growing a successful veterinary business. Each month, members explore a specific topic through expert-led discussions, followed by a Q&A session and an open forum to address individual questions.

With an annual membership of just $250, FPOS offers unparalleled access to group mentorship, resources, and a supportive network to help future practice owners confidently take the next step in their careers. If you want to own your own veterinary practice, FPOS is for you.

Join Future Practice Owners Society

Pathway to Practice Ownership

The Pathway to Practice Ownership is designed to empower veterinarians with the tools, support, and guidance needed to own and operate a successful practice with us as a partner. Whether you’re looking to acquire an existing clinic or build a new one from the ground up, we can help. In addition, you maintain ownership with clear options to achieve full independence from TVP that is not available elsewhere.

For those interested in acquiring a veterinary practice, we guide you through every step, from identifying the right opportunity to financing, transitioning ownership, and optimizing operations. If your dream is to build a practice, we help you design and launch your startup with confidence. Our established process covers everything from securing financing to setting up operations, attracting clients, and achieving long-term success.

With TVP as your business partner, you’ll have the ‘training wheels’ you need to get started while ensuring you’re fully set up to achieve your dreams.

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Join True.Vet

True.Vet is a brand built on the belief that the best practices start with the right leadership. By prioritizing veterinarians as the heart of every practice, we’ve created an environment where your skills, vision, and ambition can thrive. With True.Vet, you’re not just joining a practice, you’re taking control of your future.

In an industry saturated with offers from corporate groups, True.Vet stands apart. We are Veterinary Owned, Veterinary Led, and Veterinary Managed, offering equity ownership from day one. Our flexible ownership model allows you to gain a stake in your practice. This means you can unlock your earning potential on your terms while benefiting from the support and mentorship of a trusted partner.

At True.Vet, we empower veterinarians with the autonomy to shape their careers while providing support they want and need. From business training to back-office solutions, we ensure every practice runs smoothly and efficiently. When you join True.Vet, you’re joining a brand that values innovation, independence, and your success as a veterinary leader. Take the reins of your career and join True.Vet today!

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Why True Vet Potential

Keeping Veterinarians in the Profession

The veterinary industry is booming, but the profession is hurting. With the high debt and burnout that plagues the profession, more and more veterinarians are hanging up their white coats. Most of these individuals have dreamed about being veterinarians their entire lives and seeing them leave the profession is heartbreaking.

True Vet Potential is here to show all veterinarians that there is a different approach. By making you and your practice successful, we will also help make positive changes to our profession. By ending practices that are driving veterinarians out, we also ensure the industry has the capacity to meet the growing demand for veterinary services, so all animals get the care they need.

Helping Veterinarians Succeed in Business

Business and leadership training are scarce in veterinary schools. True Vet Potential bridges the gap by teaching students, as well as future and current owners and partners how to run a thriving practice. In addition to being financially successful, a thriving business allows for healthy work-life balance and supports the growth of the team as a whole, as well as developing the talents of each individual.

Guiding Veterinarians to Understand Their True Value

Veterinarians are among the most caring and passionate people in the world. Pursuing a career in the veterinary field is not driven by the desire to make money but given the amount of training and work we put in, we should not be ashamed to make a good living. In terms of wages, we fall far behind other professions with comparable education requirements. On average, veterinarian’s income is about 60% of what dentists earn, and less than half of what physicians earn. Increasing the income for veterinarians is one component for improving the overall health of our profession and slowing the exodus.

Dr. Keith True, Founder

Dr. True chose a career in veterinary medicine because of his love for animals, and a desire to pursue the many entrepreneurial opportunities the field offers. After graduating from the University of Illinois College of Veterinary Medicine in 2014, Dr. True became a partner at three hospitals in the Chicagoland area. During that time, he developed expertise in orthopedic surgery and discovered a love for building successful businesses, including the foundational work of developing strong, cohesive teams. His interest in business led Dr. True to pursue a Master’s in Business Administration through the University of Illinois, completing his studies in 2023.

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