Transforming your Veterinary Career.

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Reaching Your Full Potential

You’ve worked hard to become a veterinarian and you deserve a rewarding career. In a profession plagued by high burnout, there is a path forward where you can thrive both professionally and financially. Whether you are a veterinarian student, an associate, or practice owner, True Vet Potential gives you the tools and training for a life-time career that delivers true satisfaction.

TRUE VET POTENTIAL SERVICES

Taking True Control of Your Career

Today’s veterinarians are better educated and equipped than any generation before them. At the same time, we have never been at a greater risk from psychological stressors including financial issues, working hours and client demands. These challenges are driving vets out of the field in unprecedented numbers that our industry can’t sustain. While the demand for veterinary services is booming, the profession is on the verge of collapse. Many urban and rural communities don’t currently have enough veterinarians to provide the needed care, and the problem is expected to get worse.

The change to our profession begins with us. When we understand the value we bring, we can advocate for a work environment where veterinarians prosper.

You can get the compensation, flexibility, and opportunities you need to have a rewarding, lifetime career as a veterinarian. Our courses will help you establish clear goals and a concrete plan for achieving your True Vet Potential. You will also get coaching on how to overcome the obstacles created by outdated practices and common misconceptions within our industry, with a focus on progressing to practice partnership or ownership.

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EMPOWER

For Veterinary Students

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EVOLVE

For Associate Veterinarians

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EMERGE

For Veterinarian Practice Owners

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PROFESSIONAL CONSULTING

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FUTURE VETERINARIANS

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Why True Vet Potential

Keeping Veterinarians in the Profession

The veterinary industry is booming, but the profession is hurting. With the high debt and burnout that plagues the profession, more and more veterinarians are hanging up their white coats. Most of these individuals have dreamed about being veterinarians their entire lives and seeing them leave the profession is heartbreaking.

True Vet Potential is here to show all veterinarians that there is a different approach. By making you and your practice successful, we will also help make positive changes to our profession. By ending practices that are driving veterinarians out, we also ensure the industry has the capacity to meet the growing demand for veterinary services, so all animals get the care they need.

Helping Veterinarians Succeed in Business

Business and leadership training are scarce in veterinary schools. True Vet Potential bridges the gap by teaching students, as well as future and current owners and partners how to run a thriving practice. In addition to being financially successful, a thriving business allows for healthy work-life balance and supports the growth of the team as a whole, as well as developing the talents of each individual.

Guiding Veterinarians to Understand Their True Value

Veterinarians are among the most caring and passionate people in the world. Pursuing a career in the veterinary field is not driven by the desire to make money but given the amount of training and work we put in, we should not be ashamed to make a good living. In terms of wages, we fall far behind other professions with comparable education requirements. On average, veterinarian’s income is about 60% of what dentists earn, and less than half of what physicians earn. Increasing the income for veterinarians is one component for improving the overall health of our profession and slowing the exodus.

Dr. Keith True, Founder

Dr. True chose a career in veterinary medicine because of his love for animals, and a desire to pursue the many entrepreneurial opportunities the field offers. After graduating from the University of Illinois College of Veterinary Medicine in 2014, Dr. True became a partner at three hospitals in the Chicagoland area. During that time, he developed expertise in orthopedic surgery and discovered a love for building successful businesses, including the foundational work of developing strong, cohesive teams. His interest in business led Dr. True to pursue a Master’s in Business Administration through the University of Illinois, completing his studies in 2023.

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True Vet Services

Veterinary Students
Empower

Before you apply for your first job, discover how to create a career roadmap that sets you up for a rewarding life. In this training course, you’ll learn about:

  • Identifying your career goals
  • Negotiating your net worth
  • Managing your student loan debt
  • Finding and managing a clinical mentor who supports career goals
  • Maintaining your emotional and physical health
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Veterinary Associates
Evolve

Managing the grind of working in a veterinary hospital is a different skillset than the demands of vet school. This course provides the guidance to ensure associates can make the transition and set themselves up for long-term success. The information you gain will serve as a solid foundation for a rewarding career:

  • How to understand your worth
  • Negotiating a fair compensation package
  • Managing debt and personal finance
  • The pros and cons of clinic partnerships
  • Practical steps to practice ownership
  • Developing a niche to make yourself unique
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VETERINARY PRACTICE OWNER
EMERGE

You’ve established yourself as a leader in your profession, but how do you put forth the ongoing effort to grow your practice? Our course gives you the tools to successfully navigate common challenges and chart a path for success, with topics such as:

  • Mastering the art of delegation
  • Creating a healthy clinic culture
  • Developing a succession plan
  • Finding and preparing for your next goal
  • Learning how to create a balanced life
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PROFESSIONAL
CONSULTING

For veterinarians seeking individualized support, we also offer one-on-one coaching and consulting. Our team of consultants are highly skilled professionals who offer wide array of expertise in management and organic growth of veterinary hospitals. We offer guidance for every stage of your career:

  • Start a practice or partner into a practice
  • Take your practice to the next level
  • Delegate, support, and build your team, keeping them engaged and committed to your practice
  • Recruit top talent to your practice and retain them
  • Implement telehealth and virtual care into your practice
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FUTURE
VETERINARIANS

If you’re in high school or college and are interested in pursuing a career in the field, we can help you get started on the right path. We offer shadowing opportunities, college advice, and guidance when applying to veterinary school. We are here to help you pursue your dreams and show you that it is financially a good decision to pursue veterinary medicine.

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